

From the desk of Dave Coyle
Owner, Maverick Dry Cleaners
Founder, In The Bag Cleaners – Wichita, Kansas
Dear Dry Cleaner,
Let me get straight to it:
You’re probably walking past a hidden profit center every single day in your own shop without realizing it.
It’s not hanging shirts.
It’s not wedding gowns.
It’s not delivery routes or VIP bags.
It’s… patio cushions.
Yeah — I didn’t believe it at first either.
But a few years ago, we cracked the code on how to clean, restore, store, and turn patio cushions into pure profit.
We tested it. Dialed it in. Systemized it.
And now?
We’re projecting over $60K in clean, high-margin profit in the next 6 months — from this one service line alone.
Why Cushions Are the Overlooked Goldmine in Dry Cleaning:
✅ They’re seasonal — and that urgency makes them easy to sell
✅ They’re oversized — which means premium pricing and big-ticket orders
✅ No one else is marketing it — so you own the category by default
✅ And here’s the kicker: they’re incredibly easy to process
We’re talking about a service that doesn’t require new equipment, doesn’t clog up your machines, and doesn’t add chaos to your day.
In fact, it runs smoother than shirts.
What You’re Getting Today
You’re getting the complete Patio Cushion Playbook we use in our own 7-figure dry cleaning operation.
This is not theory.
It’s a plug-and-play system that:
✳️ Attracts cushion clients on autopilot
✳️ Shows you exactly what equipment and chemicals to use
✳️ Reveals our irresistible marketing hook (steal it)
✳️ Shares our pricing formula for premium profit
✳️ Gives you our tested intake & storage flow that keeps operations tight
We even show you the packaging trick that makes customers rave — and refer.
I’ve been in dry cleaning for 25 years. We run 12 stores. Serve 40,000+ clients. Citywide
pickup.
This Is More Than a Service — It’s a New Division
We didn’t just add a product.
We added a cushion division.
A stand-alone profit engine that runs lean, sells fast, and fills our cash flow gaps — without burdening the rest of the business.
So What’s the Investment?
Normally this system goes for $997.
But for a limited time, I’m offering it for just $397.
This is a founder’s release price — and when it’s gone, it’s gone.
You’ll get the full training, marketing, system documents, cheat sheets — everything.
Plus, it’s backed by my personal guarantee:
If you go through the program and don’t believe it can add $60K+ in profit to your shop this year — I’ll give you a full refund.
No games. No hassle.
The Real Question Isn’t “Will It Work?”
It’s… "Can you afford to ignore a six-figure profit stream that’s hiding in plain sight?"
The cushions are already in your market.
The clients already want it.
And no one is stepping up to lead.
Now you can.
So if you’re tired of grinding through low-margin volume...
And you’re ready to build a business that serves YOU — not just your staff and your customers...
Then this is your moment.
Let’s go.
To your success,
Dave Coyle
Maverick Dry Cleaners

"For the last 3 years, our sales have increased 30% year over year. Dave is a true mentor."
"This is like a gift. Just do it and make money."
"There is a lot of meat behind the insights and conversations Dave is having"

You will get a copy of all our converting marketing materials - including posters, emails, and texts, to get you up and running with making money cleaning patio cushions.
Plus, we'll show you how to track all of these sales so you can see exactly every penny your making.
How to promote including sample social media graphics
What equipment and products to use
How to price the cushions
How to track orders efficiently
This package will literally jump-start your success and get you customers bringing in patio cushion in as little as 7 days from implementing this process.

You will get exclusive access to the exact patio cushion cleaning system that produces high profit every single time -- and it's yours as a bonus.
Process for picking up patio cushions from someone's home
Process for when a client drops off cushions at a store
Process for storing cushions
Process for returning cushions back to clients who don't want storage
How to make sure your clients are not notified when the cushions are put into storage

"These materials are fantastic!"
“I just want to point out to everybody who has not done the patio cushions, we're about to do it. And Hannah sent me all of the Maverick materials.
And I just want to point out and say the materials are fantastic.
They very detailed, they are very specific, and if you've not done it before, trust the Maverick Materials, because frankly, it is all there.”
- Rick M.

"We still have 3 more weeks of pickups!"
“We rented a 8' x 7' x 8' storage pod to stage dirty cushions and it's almost at capacity. Also, we have several carts in the plant staged to be cleaned and we still have 3 more weeks of pickups.”
- Vicky H.

"The first big load came in today!"
“We finally started advertising our Patio Cushions last week. The first big load came in today!
Thanks @Hannah C. and @Dave C plus your cushion guy too.”
- Patrick C.

Fair question. Here’s the truth:
This isn’t some theory or PDF you’ll stash and forget.
This is the exact system we use, every day, to pull in over $60,000 in profit — and do it without extra staff, new equipment, or stress.
It doesn’t matter if you’re running one location or twelve routes.
If you’ve got washers, a dryer, and a desire to stop being handcuffed to volume… it works.
You’re done grinding through low-margin work just to break even
You’re ready to get paid more for doing less — and finally grow profit without chaos
You want to attract better customers, raise ticket value, and free up your staff
You know your business has more to give — and you’re done waiting for the “right time”
You default to “That won’t work here”
You collect trainings and never implement
You’re satisfied with razor-thin margins and zero leverage
We built this because every dry cleaner is sitting on hidden profit they can’t see yet.
And the only real question is this:
Can you afford to leave five figures of easy profit sitting on your production floor — just because it didn’t look like a big opportunity?


Guarantee #1 - 30-Day Money Back Guarantee
100% guarantee that you'll love this training, or I'll refund your investment right away.
That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your money with no question asked.

Guarantee #2 - Support For Success
We guarantee support. We know that owning a business is a journey that can get lonely, with plenty of bumps and unforeseen turns...
That's why if you have any questions or hang-ups on how to use this training in your business, or need help with a strategy, you'll be able to reach my team via email and receive a response within a 24-hour period.
You don't have to feel alone anymore, second-guessing yourself. We truly care about your success, and that's why we'll be there every step of the way.

Guarantee #3 - 365-Day Money Back Guarantee
If after going through this training and implementing it in your business you don’t add $60K in your first year, just let me know and I’ll give you a full refund. That’s how confident I am that you will be able to grow your business through patio cushion cleaning.


For the last 20 years I’ve built and scaled an efficient and streamlined dry cleaning business that has sold over $100 million in services, and is in the top 1% of the top 1% of the industry. I’ve reverse-engineered everything I’ve done down to the most intricate detail so you can ethically steal my blueprint and frameworks for creating a business that works for you.
Now, I’m on a mission to help as many overwhelmed, overworked and underpaid dry cleaning entrepreneurs to scale their dry cleaning services empire with more profit, less stress and less trading time for money. I’ve been the bottle neck to my own success before, and I figured out the hard way what it really takes to get out of your own way and scale a business and a brand you can really be proud of.